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UX: User Experience
The term UX comes from User Experience, or User Experience. Basically it is the experience that a user lives when using any product or service of a particular company. The objective here is to design an excellent user experience that does not have any type of friction when accessing a product or service in any of its contact points.
We design experiences for our clients that are usable, valuable, accessible, useful and desirable so that their users feel comfortable in user-service-brand interactions.
The advantages of creating a good UX for a product or service are:
- Improve conversion by increasing profitability
- Accelerate and increase the speed of transactions
- Build trust and high brand satisfaction
- UX reduces support and customer service costs
- A good UX motivates users to interact with the content
The importance of designing a good user experience
In such a competitive economy, it is necessary for companies and organizations to enhance their products and services by incorporating memorable user experiences for people, which allow them to increase "Word fo Mouth" and create a world-class experience.
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If I design my product without thinking about a user experience, can I redesign it?
Of course, all current products and services are susceptible to redesigning their experiences and improving them to enhance their benefits and added value.
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Does the UX apply only to services or does it also include physical products?
When buying a product, you also live an experience before, during and after the purchase; therefore it is very important that physical products include the design of experiences to increase added value and enhance the offer.