Brand Architecture

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Brand Architecture

Brand architecture consists of the execution of a strategy that includes a set of activities through which a company designs, projects and builds its brand portfolio.

By using the term architecture, we want to express the importance of a harmonious and integrated construction, emphasizing consistency between the company's objectives and the expectations of its ideal audience.

The main activities to develop under a brand architecture strategy are:

  • Organize and integrate corporate communication
  • Optimize Marketing costs
  • Maximize brand visibility
  • Collaborate with business growth
  • Prevents possible conceptual conflicts between brands

The Marketing Mix

Additionally, we provide support in the Marketing Mix processes to integrate the product, price, distribution and promotion strategy to the organization's Innovation strategy.