Brand architecture consists of the execution of a strategy that includes a set of activities through which a company designs, projects and builds its brand portfolio.
By using the term architecture, we want to express the importance of a harmonious and integrated construction, emphasizing consistency between the company's objectives and the expectations of its ideal audience.
The main activities to develop under a brand architecture strategy are:
Organize and integrate corporate communication
Optimize Marketing costs
Maximize brand visibility
Collaborate with business growth
Prevents possible conceptual conflicts between brands
The Marketing Mix
Additionally, we provide support in the Marketing Mix processes to integrate the product, price, distribution and promotion strategy to the organization's Innovation strategy.
The portfolio of services related to brand architecture includes logo design, corporate identity manual, brand registration, marketing strategy design, Go To Market strategy, streaming, graphic design, photographic production and video spot production.